Our Core Values

The LuxuryCare staff team represent who we are and what we do. Our staff team have agreed our core values which support the vision, shape the culture and reflect our company. They are the essence of the company’s identity, our principles, beliefs, philosophy and shape the care we provide. We have integrated our values into the core of our service covering everything from staff recruitment through to the quality of care.


‘Dancing with Dementia’ written by Christine Bryden, who was first diagnosed with dementia in 1995:


Try to enter our distorted reality, because if you make us fit into your reality, it will cause us extra stress. You need to enter into our reality, connect with us by touch, or by look. You need to be authentically present, not far away. You need to realise that we are not far away or lost, but trapped by an inability to communicate and to think clearly, to express this strange mixed-up world being created by our brain damage. Think about this inner reality that we are experiencing, and try to connect with it. Be imaginative, be creative, try to step across the divide between our worlds.

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It is our objective to step across this divide in order to establish relationships with the people we are supporting. We seek to listen to the voice of each person, connect with them and respond with imagination and creativity. We aim to enable people to maximise their abilities and retain their independence as far as possible by agreeing with them (or their relative or representative) individual care plans, supporting them to encourage the retention of daily life skills for as long as possible. We will also provide care and assistance to meet the assessed needs of each person. To help achieve this we will enlist the support of any relevant professional services and organisations as may be necessary from time to time, for example Psychologists, General Practitioners, Dieticians, Community Mental Health Nurses, Community Nurses, Occupational Therapists etc, according to the needs of each person.

We consider it of the utmost importance that the physical environment at Aranlaw House Care Home, the Branksome Park Care Centre, Eagles Mount Care home, Regency Manor Care Home and Seabourne House Care Home should not only be of the highest standard and provide a warm and friendly atmosphere but, that it should also offer unobtrusive security and safety as necessary, to ensure the needs of people are met.

We aim to provide holistic care and will do our best to ensure that the health, social, emotional and spiritual needs of each individual will be met. We will encourage them to maintain and develop relationships with family, friends and social networks and do our best to support families and friends wherever we can. We are keen to maintain and, where possible, improve their quality of life. We want our people to be comfortable and as happy as can be achieved.